Companies × risks
AppLovin
AppLovin develops specialised AI through its AXON engine, a self-learning AI-powered advertising and recommendation system that is central to its business. It also uses third-party generative AI tools (Midjourney, Photoshop AI) in its SparkLabs creative studio.
We reviewed 1 public document from AppLovin and found it acknowledges 3 of 24 AI risks, including toxic content and weapons & cyberattacks.
Sector: Information
Roles: Specialized AI developer; AI deployer
AI risks AppLovin acknowledges
- Toxic content: “AI technologies, including generative AI, may create content that is, or is perceived to be... offensive, unethical” (AppLovin Corporation 10K - FY24)
- Weapons & cyberattacks: “Our use of AI technologies... may create additional cybersecurity risks or increase cybersecurity risks, including risks of security breaches and incidents... Further, AI technologies may be used in connection with certain cybersecurity attacks, resulting in heightened risks of security breaches and incidents.” (AppLovin Corporation 10K - FY24)
- Devaluation of human creativity: “the use of third-party AI technologies in connection with our products and services may result in exposure to claims of copyright infringement or other intellectual property misappropriation” (AppLovin Corporation 10K - FY24)
Documents we reviewed
- AppLovin Corporation 10K - FY24 (Annual report, 2025)