Companies × risks
Hilton Worldwide
Hilton deploys third-party AI across guest experiences and operations, including IBM Watson for concierge robotics, Be My Eyes for AI-powered accessibility, and Winnow's AI food-waste platform. Its internal data science team also develops predictive models for forecasting and revenue management.
We reviewed 1 public document from Hilton Worldwide and found it acknowledges 4 of 24 AI risks, including discrimination and false information.
Sector: Accommodation, Food, and Other Services; Other Services
Roles: AI deployer
AI risks Hilton Worldwide acknowledges
- Discrimination: “The use of artificial intelligence can lead to unintended consequences, including ... unintended biases and discriminatory outcomes” (Hilton 2024 10-K Annual Report)
- False information: “The use of artificial intelligence can lead to unintended consequences, including generating content that appears correct but is factually inaccurate, misleading or otherwise flawed” (Hilton 2024 10-K Annual Report)
- Weapons & cyberattacks: “may continue to do so at an accelerating pace as criminals leverage generative artificial intelligence-based technologies and services. Breaches, thefts, losses or fraudulent uses of customer, employee or company data” (Hilton 2024 10-K Annual Report)
- Devaluation of human creativity: “new or expanded risks and liabilities, including... copyright infringement” (Hilton 2024 10-K Annual Report)
Documents we reviewed
- Hilton 2024 10-K Annual Report (Annual report, 2025)