Companies × risks
Intuit
Intuit deploys AI at scale through a $100M+ partnership with OpenAI, integrating GPT models into its GenOS platform to power GenAI experiences across TurboTax, QuickBooks, and other fintech products. It also develops custom-trained financial LLMs enriched with proprietary data for tax, accounting, and personal finance.
We reviewed 6 public documents from Intuit and found it acknowledges 5 of 24 AI risks, including discrimination and weapons & cyberattacks.
Sector: Information
Roles: AI deployer; Specialized AI developer
AI risks Intuit acknowledges
- Discrimination: “AI algorithms that we use may be flawed or may be based on datasets that are biased or insufficient.” (Intuit 2025 Annual Report)
- Weapons & cyberattacks: “as technologies like AI develop rapidly, malicious third parties are using these technologies to create new sophisticated attack methods that are increasingly automated, targeted and coordinated and more difficult to defend against” (Intuit 2025 Annual Report)
- Devaluation of human creativity: “we and our customers have been and may continue to be subject to infringement claims as a result of the third-party intellectual property incorporated in our offerings, including through our use of AI.” (Intuit 2025 Annual Report)
- Environmental harm: “monitoring potential future impacts to our emissions due to our increased use of AI and the cloud computing power it requires” (Intuit FY24 Stakeholder Impact Report)
- Fraud & scams: “We operate in industries that are experiencing an increasing amount of fraudulent activities by malicious third parties, and those fraudulent activities are becoming increasingly sophisticated, including through the use of AI.” (Intuit 2025 Annual Report)
Documents we reviewed
- Intuit FY25 Stakeholder Impact Report (ESG report, 2025)
- Intuit Responsible AI Governance (AI governance, 2025)
- Intuit Inc. DEF 14A Proxy Statement (FY2025) (Investor materials, 2025)
- Intuit FY24 Stakeholder Impact Report (ESG report, 2024)
- Intuit 2025 Annual Report (Annual report, 2025)
- Intuit Responsible AI Principles (AI overview & principles, 2025)