Company AI Risk Explorer
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Welcome to the Company AI Risk Explorer

This tool maps what large global companies say in public about AI risk. We reviewed public documents from roughly 200 of the world's largest companies. We coded every risk they acknowledge against the AI Risk Repository taxonomy.

Filter by company, sector, AI role, or risk. Compare what companies acknowledge against expert ratings of severity, sector vulnerability, and role responsibility.

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Companies × risks

L'Oreal

L'Oreal deploys AI from major vendors (Azure OpenAI, NVIDIA AI Enterprise) across consumer-facing experiences and internal workflows, including its Beauty Genius AI assistant and CREAITECH marketing platform. It also develops specialised models through its ModiFace subsidiary, including computer vision and GAN-based methods for beauty applications, and a formulation-focused custom foundation model.

We reviewed 7 public documents from L'Oreal and found it acknowledges 5 of 24 AI risks, including discrimination and false information.

Sector: Agriculture, Mining, Construction and Manufacturing; Chemicals & pharmaceutical manufacturing

Roles: AI deployer; Specialized AI developer

AI risks L'Oreal acknowledges

  • Discrimination: “L'Oréal wishes to promote the responsible use of AI, notably to avoid algorithmic bias.” (L'Oreal - CODE OF ETHICS)
  • False information: “the increase in the risk of false or incorrect information about the Group, its brands and its products being posted on social media, with this risk heightened by the growing use of artificial intelligence” (L'Oreal 2024 Universal Registration Document)
  • Unequal performance: “as the tool does not perform as well for certain specific skin tones” (L'Oreal - CODE OF ETHICS)
  • Overreliance & unsafe use: “WE WILL NOT ... Over rely on algorithmic decision-making without safeguards and human oversight.” (L'Oreal - CODE OF ETHICS)
  • Devaluation of human creativity: “The proliferation of content generated using Artificial Intelligence (AI) is giving rise to a number of risks in terms of intellectual property, including uncertainty as to the ownership of rights to works and the possibility of benefitting from copyright protection, as well as a higher risk of infringement of third-party rights.” (L'Oreal 2024 Universal Registration Document)

Documents we reviewed