Companies × risks
Viking Holdings
Viking Holdings uses AI at a limited scale, primarily through third-party digital marketing tools that provide machine learning capabilities for prospecting, attribution, and household scoring for booking propensity. Its AI activity is confined to marketing operations within a cruise and travel business.
We reviewed 1 public document from Viking Holdings and found it acknowledges 1 of 24 AI risks: weapons & cyberattacks.
Sector: Trade, Transportation, and Utilities
AI risks Viking Holdings acknowledges
- Weapons & cyberattacks: “We expect that the sophistication of cyber-threats will continue to evolve as threat actors increase their use of AI and machine-learning technologies.” (Viking Holdings - 20-F Annual Report 2024)
Documents we reviewed
- Viking Holdings - 20-F Annual Report 2024 (Annual report, 2025)