Amends Tennessee law to protect individuals' rights to their name, photograph, voice, or likeness, including simulated versions, against unauthorized commercial use. Imposes liability for unauthorized AI-generated likenesses. Allows fair use exceptions and extends rights posthumously. Effective July 1, 2024.
Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.
All other risk subdomains had no coverage in this document.
Risk Coverage Summary
The document primarily addresses risks related to malicious actors (fraud, manipulation, and unauthorized use of personal attributes), with minimal coverage of privacy concerns. It focuses on protecting individuals from unauthorized commercial exploitation of their identity through AI-generated simulations, particularly addressing fraud and scams (4.3) and privacy compromise (2.1).
Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.
All other sectors had no coverage in this document.
Sectors Summary
This legislation governs AI use across multiple sectors where commercial exploitation of personal identity occurs, with strongest coverage in Arts, Entertainment, and Recreation (particularly music and audiovisual works), Professional and Technical Services (advertising and marketing), and Information (media and broadcasting). It also applies to fundraising activities across various sectors.
Hard Law
Legislative Status Summary
This is a binding state statute enacted by the Tennessee General Assembly that amends existing Tennessee Code with mandatory legal obligations, civil liability provisions, and enforcement through the court system.
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Target
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Monitor
Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems
AI Lifecycle Summary
The document primarily governs the deployment and operational use of AI systems that generate simulations of individuals' voices or likenesses. It addresses the distribution and commercial use of AI-generated content but does not cover earlier lifecycle stages like planning, data collection, or model development.
Terms relating to technical scope that are mentioned or implicitly referenced in the document
Technical Scope Summary
The document explicitly addresses AI-generated simulations of voice and likeness, including both the AI systems that produce such content and the algorithms/tools used to create them. It does not use technical AI terminology like 'AI models' or 'AI systems' but clearly covers AI technology through functional descriptions of simulation and generation capabilities.
Document data from AGORA, CSET Emerging Technology Observatory.