Wisconsin Act 2023-123 (Artificial Intelligence Content Disclosure)

Amends Wisconsin statutes to require political ads containing AI-generated media to disclose this fact audibly and visibly. Grants rule-making authority for implementation and imposes fines for non-compliance. Exempts broadcasters from liability unless responsible for the communication.

  • Authority: Wisconsin
  • Parent authority: State governments
  • Jurisdiction: United States
  • Collections: U.S. state and local documents
  • Most recent activity: Enacted
  • Most recent activity date: 2024-03-21

Risk subdomain coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.

  • Disinformation, surveillance, and influence at scale
  • Governance failure
  • Lack of transparency or interpretability

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

  • False or misleading information
  • Pollution of information ecosystem
  • Fraud, scams, and targeted manipulation

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document primarily addresses risks related to malicious actors using AI-generated content in political contexts (4.1 Disinformation, surveillance), misinformation risks (3.1 False or misleading information, 3.2 Information pollution), and governance mechanisms (6.5 Governance failure through regulatory framework). Coverage is concentrated in 3-4 subdomains with minimal to good depth.

Sector coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.

  • Information

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.

  • Professional & Technical Services
  • Public Administration (excl. National Security)

All other sectors had no coverage in this document.

Sectors Summary

The document primarily governs the Information sector (broadcasting, telecommunications, data processing) and aspects of Professional and Technical Services (political consulting, advertising). It also touches on Public Administration through regulation of political communications and electoral processes.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding state statute enacted by the Wisconsin legislature with mandatory disclosure requirements, enforcement mechanisms including monetary penalties, and designated enforcement authority.

Actors

Proposer

  • Entity Types: AI_Governance_Actor
  • Entities: Wisconsin State Legislature (Senate and Assembly)
  • Summary: The document is a state statute enacted by the Wisconsin legislature, as indicated by the formal enactment clause.

Target

  • Entity Types: AI_Deployer, Affected_Stakeholder
  • Entities: Political committees; Broadcasters; Interactive computer service providers
  • Summary: The statute targets entities creating or distributing political communications containing AI-generated content, including committees responsible for communications, while exempting broadcasters and interactive computer service providers from liability unless they are the responsible committee.

Enforcer

  • Entity Types: AI_Governance_Actor
  • Entities: The commission (Wisconsin Elections Commission)
  • Summary: The commission is granted rule-making authority and enforcement is specified to occur under existing statutory provisions, indicating the commission serves as the primary enforcement body.

Monitor

  • Entity Types: AI_Governance_Actor
  • Entities: The commission (Wisconsin Elections Commission)
  • Summary: The commission's rule-making authority and enforcement responsibilities imply monitoring functions to ensure compliance with disclosure requirements.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

  • Deploy
  • Operate and Monitor

AI Lifecycle Summary

The document focuses primarily on the Deploy and Operate and Monitor stages of the AI lifecycle, requiring disclosure of AI-generated content in political communications at the point of distribution and use. It does not address earlier stages such as planning, data collection, or model development.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

  • Generative AI

Technical Scope Summary

The document explicitly mentions generative artificial intelligence and defines synthetic media as content produced by generative AI. It does not reference AI models, AI systems, frontier AI, general purpose AI, foundation models, compute thresholds, or open-weight models.

https://docs.legis.wisconsin.gov/2023/related/acts/123
https://agora.eto.tech/instrument/1460
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Document data from AGORA, CSET Emerging Technology Observatory.