Amends Wisconsin statutes to require political ads containing AI-generated media to disclose this fact audibly and visibly. Grants rule-making authority for implementation and imposes fines for non-compliance. Exempts broadcasters from liability unless responsible for the communication.
Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.
All other risk subdomains had no coverage in this document.
Risk Coverage Summary
The document primarily addresses risks related to malicious actors using AI-generated content in political contexts (4.1 Disinformation, surveillance), misinformation risks (3.1 False or misleading information, 3.2 Information pollution), and governance mechanisms (6.5 Governance failure through regulatory framework). Coverage is concentrated in 3-4 subdomains with minimal to good depth.
Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.
All other sectors had no coverage in this document.
Sectors Summary
The document primarily governs the Information sector (broadcasting, telecommunications, data processing) and aspects of Professional and Technical Services (political consulting, advertising). It also touches on Public Administration through regulation of political communications and electoral processes.
Hard Law
Legislative Status Summary
This is a binding state statute enacted by the Wisconsin legislature with mandatory disclosure requirements, enforcement mechanisms including monetary penalties, and designated enforcement authority.
Proposer
Target
Enforcer
Monitor
Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems
AI Lifecycle Summary
The document focuses primarily on the Deploy and Operate and Monitor stages of the AI lifecycle, requiring disclosure of AI-generated content in political communications at the point of distribution and use. It does not address earlier stages such as planning, data collection, or model development.
Terms relating to technical scope that are mentioned or implicitly referenced in the document
Technical Scope Summary
The document explicitly mentions generative artificial intelligence and defines synthetic media as content produced by generative AI. It does not reference AI models, AI systems, frontier AI, general purpose AI, foundation models, compute thresholds, or open-weight models.
Document data from AGORA, CSET Emerging Technology Observatory.