Michigan House Bill 5141

Requires political advertisements generated substantially by AI to include disclaimers indicating AI involvement. Mandates specific formatting for AI disclaimers in graphic, audio, and video ads. Establishes fines for non-compliance and outlines exemptions for certain media and platforms.

  • Authority: Michigan
  • Parent authority: State governments
  • Jurisdiction: United States
  • Collections: U.S. state and local documents
  • Most recent activity: Enacted
  • Most recent activity date: 2023-11-30

Risk subdomain coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.

  • Disinformation, surveillance, and influence at scale
  • Fraud, scams, and targeted manipulation
  • Lack of transparency or interpretability

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

  • False or misleading information

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document primarily addresses risks related to malicious actors using AI for disinformation and manipulation (4.1, 4.3), with minimal coverage of misinformation risks (3.1). It focuses specifically on political advertising contexts and does not substantially address other risk domains in the MIT taxonomy.

Sector coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.

  • Information

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.

  • Professional & Technical Services
  • Public Administration (excl. National Security)

All other sectors had no coverage in this document.

Sectors Summary

This document primarily governs the Information sector (broadcasting, telecommunications, digital platforms) and Professional and Technical Services (political consulting, advertising agencies). It also has limited application to Public Administration in the context of election-related communications.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding legislative act with mandatory disclosure requirements, specific enforcement mechanisms including civil fines, and criminal penalties for violations.

Actors

Proposer

  • Entity Types: AI_Governance_Actor
  • Summary: The document is a legislative act enacted by the Michigan State Legislature, as indicated by the enacting clause and the formal legislative structure.

Target

  • Entity Types: AI_Developer, AI_Deployer
  • Summary: The law targets any person, committee, or entity that creates or distributes AI-generated political advertisements, as well as those who pay for such advertisements.

Enforcer

  • Entity Types: AI_Governance_Actor
  • Summary: The Secretary of State is granted rule-making authority for implementation, while state courts enforce through criminal misdemeanor prosecution and civil infraction proceedings.

Monitor

  • Summary: The document does not explicitly designate a monitoring body or establish monitoring mechanisms. Enforcement appears to be complaint-driven through the court system rather than proactive monitoring.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

  • Deploy
  • Operate and Monitor

AI Lifecycle Summary

The document focuses primarily on the Deploy and Operate and Monitor stages of AI-generated political advertisements. It does not address earlier lifecycle stages such as planning, data collection, or model development.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

  • Generative AI

Technical Scope Summary

The document explicitly mentions artificial intelligence in the context of content generation for political advertisements. It does not define AI models, AI systems, or reference specific AI categories such as frontier AI, general purpose AI, or foundation models. No compute thresholds are mentioned.

https://www.legislature.mi.gov/documents/2023-2024/publicact/htm/2023-PA-0263.htm
https://agora.eto.tech/instrument/1513
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Document data from AGORA, CSET Emerging Technology Observatory.