Amends California Civil Code to require consent for using deceased personalities' likenesses in AI-generated replicas. Exempts certain expressive works. Imposes liability for unauthorized use with fines up to $10,000. Specifies consent requirements and transferrable rights for digital likenesses.
Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.
All other risk subdomains had no coverage in this document.
Risk Coverage Summary
The document primarily addresses risks related to malicious actors (4.3 - fraud and manipulation through unauthorized digital replicas), privacy concerns (2.1 - unauthorized use of personal likeness), and human-computer interaction issues (5.1 - potential for deceptive AI-generated content). Coverage is concentrated in protecting against misuse of AI-generated digital replicas of deceased personalities.
Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.
All other sectors had no coverage in this document.
Sectors Summary
The document primarily governs the Information sector (media production, broadcasting, digital content) and Arts, Entertainment, and Recreation sector (entertainment industry, performing arts). It also has significant implications for Professional and Technical Services (advertising, marketing) and Trade sectors (merchandise, product sales).
Hard Law
Legislative Status Summary
This is a binding California state statute that amends the Civil Code with mandatory requirements, specific liability provisions, monetary penalties, and enforcement mechanisms through civil litigation.
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Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems
AI Lifecycle Summary
The document primarily addresses the deployment and distribution stages of AI systems that create digital replicas. It focuses on the use and commercial distribution of AI-generated content rather than the development or training phases.
Terms relating to technical scope that are mentioned or implicitly referenced in the document
Technical Scope Summary
The document explicitly addresses AI-generated digital replicas of deceased personalities, focusing on computer-generated representations of voice and likeness. It does not mention AI models, systems, or specific technical categories like foundation models or compute thresholds.
Document data from AGORA, CSET Emerging Technology Observatory.