Utah Senate Bill 149, Section 13-2-12

Prohibits using generative AI as a defense for consumer protection violations. Requires disclosure of AI interactions in regulated occupations. Imposes fines up to $2,500 per violation. Authorizes courts to issue injunctions, order disgorgements, and impose additional penalties.

  • Authority: Utah
  • Parent authority: State governments
  • Jurisdiction: United States
  • Collections: U.S. state and local documents
  • Most recent activity: Enacted
  • Most recent activity date: 2024-03-13

Risk subdomain coverage

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

  • False or misleading information
  • Fraud, scams, and targeted manipulation
  • Lack of transparency or interpretability

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document has minimal coverage of approximately 3-4 subdomains, with focus on fraud and manipulation (4.3), misinformation (3.1), and transparency issues (7.4). Coverage is concentrated in consumer protection and disclosure requirements related to generative AI use.

Sector coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.

  • Professional & Technical Services

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.

  • Agriculture, Mining, Construction & Manufacturing
  • Trade, Transportation & Utilities
  • Information
  • Finance & Insurance
  • Real Estate, Rental & Leasing
  • Management, Administrative & Support Services
  • Educational Services
  • Health Care & Social Assistance
  • Arts, Entertainment & Recreation
  • Accommodation, Food & Other Services

All other sectors had no coverage in this document.

Sectors Summary

The document governs multiple sectors through its regulation of consumer protection violations and regulated occupations. Primary coverage includes Professional and Technical Services (through regulated occupations), with broad applicability across all sectors where consumer interactions occur. The statute applies to any sector where generative AI is used in consumer-facing activities or regulated professional services.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding state statute with mandatory requirements, explicit enforcement mechanisms including administrative fines up to $2,500 per violation, court enforcement powers, and civil penalties up to $5,000 for order violations.

Actors

Proposer

  • Entity Types: AI_Governance_Actor
  • Entities: Utah State Legislature
  • Summary: This is Utah Senate Bill 149, a state statute enacted by the Utah Legislature. The document represents state legislative action to regulate generative AI use in consumer protection contexts.

Target

  • Entity Types: AI_Deployer, AI_User
  • Entities: Persons using generative AI in consumer interactions; Persons providing regulated occupation services
  • Summary: The statute targets any person who uses, prompts, or causes generative AI to interact with consumers, and specifically persons providing services in regulated occupations. These are deployers and users of AI systems in commercial and professional contexts.

Enforcer

  • Entity Types: AI_Governance_Actor
  • Entities: Division of Consumer Protection; Utah Department of Commerce; Courts; Attorney General
  • Summary: The Division of Consumer Protection has primary enforcement authority including administrative fines. Courts have enforcement powers through injunctions and penalties. The Attorney General can bring civil actions on behalf of the division.

Monitor

  • Entity Types: AI_Governance_Actor
  • Entities: Division of Consumer Protection; Utah Department of Commerce
  • Summary: The Division of Consumer Protection is responsible for administering and enforcing the statute, which includes monitoring compliance with disclosure requirements and consumer protection provisions.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

  • Deploy
  • Operate and Monitor

AI Lifecycle Summary

The document primarily focuses on the Deploy and Operate and Monitor stages, requiring disclosure when generative AI is deployed in consumer interactions and regulated occupations, with ongoing monitoring through enforcement mechanisms. It does not address earlier lifecycle stages like planning, data collection, or model development.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

  • AI Systems
  • Generative AI

Technical Scope Summary

The document explicitly defines and covers generative artificial intelligence systems. It does not mention AI models separately, frontier AI, general purpose AI, foundation models, or compute thresholds. The focus is specifically on generative AI systems that interact with consumers.

https://le.utah.gov/~2024/bills/static/SB0149.html
https://agora.eto.tech/instrument/1725
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Document data from AGORA, CSET Emerging Technology Observatory.