California AB 2355 (2024), Section 8

Requires political advertisements generated or altered by AI to disclose “Ad generated or substantially altered using artificial intelligence.” Permits enforcement actions for non-compliance. Defines AI-related terms and specifies disclosure methods. Exempts service providers' rights under Section 230.

  • Authority: California
  • Parent authority: State governments
  • Jurisdiction: United States
  • Collections: U.S. state and local documents
  • Most recent activity: Enacted
  • Most recent activity date: 2024-09-17

Risk subdomain coverage

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

  • False or misleading information
  • Disinformation, surveillance, and influence at scale
  • Fraud, scams, and targeted manipulation
  • Lack of transparency or interpretability

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document has minimal coverage of approximately 2-3 subdomains, with primary focus on disinformation and influence operations (4.1) and fraud/manipulation (4.3). Coverage is concentrated in the malicious actors domain, specifically addressing AI-generated political advertisements that could mislead voters.

Sector coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.

  • Information
  • Public Administration (excl. National Security)

All other sectors had no coverage in this document.

Sectors Summary

This document primarily governs the Information sector (political advertising and media distribution) and Public Administration excluding National Security (political committees and campaign activities). The regulation applies to political advertisements across various media channels.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding California statute with mandatory disclosure requirements, explicit enforcement mechanisms including injunctive relief and administrative/civil remedies, and clear penalties for non-compliance.

Actors

Proposer

  • Entity Types: AI_Governance_Actor
  • Entities: California State Legislature
  • Summary: This is California Assembly Bill 2355 (2024), Section 8, which adds Section 84514 to the Government Code. The proposer is the California State Legislature, which has the authority to enact state statutes.

Target

  • Entity Types: AI_Deployer, Affected_Stakeholder
  • Entities: Political committees as defined in Section 82013
  • Summary: The document explicitly targets committees that create, publish, or distribute qualified political advertisements using AI. These committees are the deployers of AI-generated content in political advertising contexts.

Enforcer

  • Entity Types: AI_Governance_Actor
  • Entities: The Commission (California Fair Political Practices Commission)
  • Summary: The Commission is explicitly granted enforcement authority to seek injunctive relief and pursue administrative or civil remedies for non-compliance with the disclosure requirements.

Monitor

  • Entity Types: AI_Governance_Actor
  • Entities: The Commission (California Fair Political Practices Commission)
  • Summary: While not explicitly stated as a monitoring body, the Commission's enforcement role necessarily includes monitoring compliance with disclosure requirements to identify violations and take enforcement actions.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

  • Deploy
  • Operate and Monitor

AI Lifecycle Summary

The document primarily focuses on the Deploy and Operate and Monitor stages of the AI lifecycle, requiring disclosure when AI-generated or altered content is deployed in political advertisements and implicitly requiring monitoring to ensure compliance with disclosure requirements.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

  • AI Systems
  • Generative AI

Technical Scope Summary

The document explicitly defines and covers artificial intelligence broadly as 'an engineered or machine-based system' that generates outputs. It focuses on AI-generated or substantially altered media (images, audio, video) in political advertisements, without distinguishing between generative, predictive, or other AI types. No mention of foundation models, compute thresholds, or open-weight models.

https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240AB2355
https://agora.eto.tech/instrument/1734
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Document data from AGORA, CSET Emerging Technology Observatory.