Requires personalized algorithmic pricing providers to disclose their use of personalized pricing and the personal data involved. Directs the Attorney General to enforce compliance, including issuing cease-and-desist orders and seeking injunctions for violations.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.
All other risk subdomains had no coverage in this document.
Risk Coverage Summary
The document has minimal coverage of approximately 3-4 subdomains, with primary focus on privacy compromise (2.1), unfair discrimination (1.1), and lack of transparency (7.4). Coverage is concentrated in privacy, fairness, and transparency domains related to personalized algorithmic pricing practices.
Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.
All other sectors had no coverage in this document.
Sectors Summary
The document governs personalized algorithmic pricing across multiple consumer-facing sectors. It has broad applicability to any entity using algorithmic pricing with personal data in consumer transactions, with particular relevance to Trade/Transportation/Utilities (including for-hire vehicles), Information (e-commerce platforms), and potentially Finance and Insurance, Accommodation and Food Services, and other consumer-facing industries.
Hard Law
Legislative Status Summary
This is a binding state statute with mandatory disclosure requirements, enforcement mechanisms including cease-and-desist orders and injunctions, and civil penalties up to $1,000 per violation enforced by the Attorney General.
Proposer
Target
Enforcer
Monitor
Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems
AI Lifecycle Summary
The document primarily covers the Deploy and Operate and Monitor stages of the AI lifecycle, focusing on disclosure requirements for deployed personalized algorithmic pricing systems and ongoing consumer notification obligations. It does not address earlier stages like planning, data collection, or model development.
Terms relating to technical scope that are mentioned or implicitly referenced in the document
Technical Scope Summary
The document explicitly mentions algorithms used for personalized pricing but does not reference AI models, AI systems, or any specific AI categories (frontier, general purpose, task-specific, foundation models, generative, or predictive AI). It focuses on algorithmic pricing without detailed AI technical specifications or compute thresholds.
Document data from AGORA, CSET Emerging Technology Observatory.