An act to amend the general business law, in relation to requiring advertisements to disclose the use of synthetic media

• Authority: New York
• Parent authority: State governments
• Jurisdiction: United States
• Collections: U.S. state and local documents
• Most recent activity: Proposed
• Most recent activity date: 2024-03-03

Risk subdomain coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.

• False or misleading information
• Fraud, scams, and targeted manipulation
• Lack of transparency or interpretability

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

• Unfair discrimination and misrepresentation
• Pollution of information ecosystem
• Disinformation, surveillance, and influence at scale

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document primarily addresses risks related to misinformation (3.1, 3.2) and malicious actors (4.1, 4.3), with minimal coverage of discrimination and toxicity (1.1). The focus is on synthetic media in advertising creating false or misleading information and enabling fraud/manipulation. Coverage is concentrated in 3-4 subdomains with scores of 2-3.

Sector coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.

• Information

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.

• Agriculture, Mining, Construction & Manufacturing
• Trade, Transportation & Utilities
• Finance & Insurance
• Real Estate, Rental & Leasing
• Professional & Technical Services
• Scientific Research & Development Services
• Management, Administrative & Support Services
• Educational Services
• Health Care & Social Assistance
• Arts, Entertainment & Recreation
• Accommodation, Food & Other Services

All other sectors had no coverage in this document.

Sectors Summary

The document governs advertising across all economic sectors, as it applies to 'any person engaged in the business of dealing in any property or service' who uses synthetic media in advertisements. The regulation is sector-agnostic and applies broadly to commercial advertising in any industry.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding legislative act from the New York State Legislature with mandatory disclosure requirements, civil penalties for violations, and enforcement mechanisms.

Actors

Proposer

• Entity Types: AI_Governance_Actor
• Entities: New York State Legislature (Senate and Assembly)
• Summary: The document is a legislative act proposed and enacted by the New York State Legislature, as indicated by the formal enactment clause.

Target

• Entity Types: AI_Deployer, AI_Developer
• Entities: Any person, firm, corporation or association engaged in advertising property or services in New York
• Summary: The act targets any entity engaged in commercial advertising that uses synthetic media, requiring them to disclose such use. These entities are deployers of AI-generated synthetic media in their advertising.

Enforcer

• Entity Types: AI_Governance_Actor
• Entities: Courts of competent jurisdiction
• Summary: The act establishes civil penalties and criminal misdemeanor provisions enforceable through the court system, with courts having jurisdiction to adjudicate violations.

Monitor

• Summary: The document does not explicitly designate a monitoring body or oversight agency. Enforcement appears to be complaint-driven through the court system rather than proactive monitoring.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

• Deploy
• Operate and Monitor

AI Lifecycle Summary

The document focuses primarily on the Deploy and Operate and Monitor stages, as it regulates the use and disclosure of synthetic media in commercial advertisements after AI systems have been developed and deployed. It does not address earlier stages like planning, data collection, or model development.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

• Generative AI

Technical Scope Summary

The document explicitly defines and regulates 'synthetic media' created using artificial intelligence or software algorithms. It does not distinguish between different types of AI models (frontier, general purpose, task-specific, etc.) or mention compute thresholds. The focus is on the output (synthetic media) rather than the underlying AI systems.