New Jersey A 4730 (Notice of Generative Artificial Intelligence 2026)

• Authority: New Jersey
• Parent authority: State governments
• Jurisdiction: United States
• Collections: U.S. state and local documents
• Most recent activity: Proposed
• Most recent activity date: 2026-03-10

Risk subdomain coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.

• Lack of transparency or interpretability

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

• Fraud, scams, and targeted manipulation
• Overreliance and unsafe use

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document primarily addresses transparency and consumer protection risks related to generative AI deployment. It has good coverage of lack of transparency (7.4) and moderate coverage of fraud/manipulation (4.3) and overreliance risks (5.1). The focus is on preventing deceptive AI interactions in consumer contexts.

Sector coverage

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.

• Agriculture, Mining, Construction & Manufacturing
• Trade, Transportation & Utilities
• Information
• Finance & Insurance
• Real Estate, Rental & Leasing
• Professional & Technical Services
• Scientific Research & Development Services
• Management, Administrative & Support Services
• Educational Services
• Health Care & Social Assistance
• Arts, Entertainment & Recreation
• Accommodation, Food & Other Services

All other sectors had no coverage in this document.

Sectors Summary

This regulation applies horizontally across all commercial sectors engaged in trade or commerce with consumers. It has minimal but broad coverage across multiple sectors including trade/retail, information/technology, finance, professional services, healthcare (commercial aspects), and hospitality sectors where generative AI might be deployed for customer interactions.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding legislative act passed by the New Jersey Senate and General Assembly with mandatory requirements, defined penalties, and enforcement mechanisms through the consumer fraud act and Attorney General.

Actors

Proposer

• Entity Types: AI_Governance_Actor
• Entities: Senate and General Assembly of the State of New Jersey
• Summary: The bill is enacted by the New Jersey legislature as indicated in the opening clause of the legislative text.

Target

• Entity Types: AI_Deployer
• Summary: The bill targets any 'person or entity' that deploys generative AI to interact with consumers in trade or commerce. These are entities deploying AI systems for commercial communication purposes.

Enforcer

• Entity Types: AI_Governance_Actor
• Entities: Attorney General
• Summary: The Attorney General is identified as the enforcement body with authority to issue cease and desist orders under the consumer fraud act.

Monitor

• Summary: No specific monitoring body or mechanism is explicitly identified in the document. Enforcement appears to be complaint-driven through the consumer fraud act framework.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

• Deploy
• Operate and Monitor

AI Lifecycle Summary

The document focuses primarily on the deployment and operational stages of AI systems, specifically regulating how generative AI is deployed to interact with consumers in commercial contexts. It requires disclosure notices during operation.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

• AI Systems
• Generative AI

Technical Scope Summary

The document explicitly defines and focuses exclusively on 'generative artificial intelligence' as a technology system trained on data that simulates human communication. It does not mention AI models separately, other AI types, or compute thresholds.