Protecting Consumers from Deceptive AI Act

Directs the NIST to establish task forces to develop standards for identifying AI-generated content. Mandates disclosures of AI origins through robust watermarks and content provenance metadata.

  • Authority: United States Congress
  • Parent authority: Federal government
  • Jurisdiction: United States
  • Collections: U.S. federal laws
  • Most recent activity: Defunct
  • Most recent activity date: 2025-01-03

Risk subdomain coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the risk subdomain are explicitly described.

  • False or misleading information
  • Pollution of information ecosystem
  • Disinformation, surveillance, and influence at scale
  • Fraud, scams, and targeted manipulation

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the risk subdomain are described.

  • Compromise of privacy
  • AI system security vulnerabilities
  • Lack of transparency or interpretability

All other risk subdomains had no coverage in this document.

Risk Coverage Summary

The document primarily addresses misinformation risks (3.1, 3.2) with good coverage, malicious actor risks (4.1, 4.3) with good coverage, and system transparency (7.4) with minimal coverage. It focuses on content authenticity, watermarking, and disclosure requirements to combat deepfakes and AI-generated content deception.

Sector coverage

Good coverage — Comprehensive governance measures or mitigations with clear procedures relating to the sector are explicitly described.

  • Information
  • Professional & Technical Services

Minimal coverage — Brief mention but no specific mitigations, recommendations or governance measures relating to the sector are described.

  • Scientific Research & Development Services
  • Arts, Entertainment & Recreation
  • Public Administration (excl. National Security)
  • National Security

All other sectors had no coverage in this document.

Sectors Summary

The document primarily governs the Information sector (technology companies, social media platforms, search engines, content platforms) and Professional and Technical Services sector (AI developers and technology service providers). It applies to entities that develop generative AI applications and operate large online platforms.

Legislative Status

Hard Law

Legislative Status Summary

This is a binding legislative act from the United States Congress with mandatory requirements, enforcement mechanisms through the Federal Trade Commission, and penalties for non-compliance. The document uses mandatory language throughout and establishes clear legal obligations for providers of generative AI applications and online platforms.

Actors

Proposer

  • Entity Types: AI_Governance_Actor
  • Entities: United States Congress
  • Summary: The document is titled as an Act and states 'This Congress finds the following' in Section 2, indicating it is proposed by the United States Congress as a legislative body.

Target

  • Entity Types: AI_Developer, AI_Deployer
  • Entities: Providers of generative artificial intelligence applications; Providers of covered online platforms; Developers of generative artificial intelligence technology; Social networking service providers; Online instant messaging service providers; Online search engine service providers
  • Summary: The Act explicitly targets two categories: (1) persons who make available software applications based on generative AI technology, and (2) persons who make available covered online platforms. These are defined with specific requirements and thresholds.

Enforcer

  • Entity Types: AI_Governance_Actor
  • Entities: Federal Trade Commission; National Institute of Standards and Technology
  • Summary: The Federal Trade Commission is explicitly designated as the enforcement body with authority to promulgate regulations and enforce compliance. NIST is tasked with establishing task forces to develop technical standards and guidelines.

Monitor

  • Entity Types: AI_Governance_Actor
  • Entities: National Institute of Standards and Technology; Task forces established under NIST; Federal Trade Commission; Committee on Science, Space, and Technology; Committee on Energy and Commerce of the House of Representatives; Committee on Commerce, Science, and Transportation of the Senate
  • Summary: NIST task forces are required to submit annual reports to Congressional committees for five years. The FTC has ongoing monitoring authority through its enforcement role and approval of self-regulatory guidelines.

AI Lifecycle Stages

Lifecycle stages covered by the documents, as defined in the OECD Framework for the Classification of AI Systems

  • Plan and Design
  • Build and Use Model
  • Deploy
  • Operate and Monitor

AI Lifecycle Summary

The document primarily addresses the Deploy and Operate and Monitor lifecycle stages, with good coverage of requirements for implementing watermarking, content provenance metadata, and disclosure mechanisms in deployed AI systems. It also covers Build and Use Model stage through requirements for incorporating technical measures during model development.

Technical Scope

Terms relating to technical scope that are mentioned or implicitly referenced in the document

  • AI Models
  • AI Systems
  • Generative AI

Technical Scope Summary

The document explicitly focuses on generative artificial intelligence, defining it comprehensively. It addresses AI-generated content (audio, visual, and text) and the applications/platforms that create or distribute such content. It does not mention frontier AI, general purpose AI, foundation models, compute thresholds, or open-weight models.

https://www.congress.gov/bill/118th-congress/house-bill/7766/text
https://agora.eto.tech/instrument/883
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Document data from AGORA, CSET Emerging Technology Observatory.