A viral video falsely depicted Pakistan's Prime Minister Shehbaz Sharif being confronted by journalist Layal al-Ekhtiar regarding government spending. Fact-checkers determined the video was a deepfake created by dubbing original 2023 footage with AI-generated audio. The incident highlights the use of synthetic media to spread political disinformation.
A viral video falsely claimed to show Layal al-Ekhtiar of Al Arabiya confronting Pakistan's Prime Minister Shehbaz Sharif over funding a 30-person Umrah delegation with public money while seeking aid from Saudi Arabia. Investigators concluded the video had been dubbed with AI-generated audio. The original interview was broadcast by Saudi-owned Al Arabiya in January 2023, and it contained no such exchange. Lip-sync inconsistencies reportedly confirmed the manipulation.
Risk classification
- Primary risk domain: 4 Malicious actors
- Primary risk subdomain: 4.1 Disinformation, surveillance, and influence at scale
The deepfake was created and spread at scale to manipulate public opinion and political discourse regarding the Prime Minister's government spending.
Additional risk subdomains
- 3.1 False or misleading information: The deepfake generated false audio of a real journalist and the Prime Minister, creating highly misleading political content.
Causal factors
- Entity: Human
- Intent: Intentional
- Timing: Post-deployment
The incident was caused by a human actor intentionally using a deployed AI voice generation tool to create and spread a political deepfake.
EU AI Act risk tier
- Risk tier: 3 Limited Risk
Limited Risk: The report describes an AI-generated deepfake, which falls under Limited Risk due to transparency obligations requiring users to be informed they are interacting with or viewing AI-generated media.
AI system and alleged parties
- AI system: Attestiv.ai, ChatGpt's Deepfake Detective, Deepware, unspecified (Attestiv, Deepware, OpenAI)
- AI purpose: Voice Generation; Deepfake Video Generation
- Behaviour type: Tool
- Alleged developer: Unknown voice cloning technology developers, Unknown deepfake technology developers
- Alleged deployer: social media users, Adil Raja
- Alleged harmed parties: Shehbaz Sharif, Layal al-Ekhtiar, General public of Pakistan
Harm severity
Severity ratings are based on this scale.
Highest direct severity in any category: Minor. Severity is scored from Negligible to Catastrophic in each harm category, for harm the reports describe as caused directly or indirectly by the AI system.
- Physical: direct Negligible, indirect Negligible
- Infrastructure: direct Negligible, indirect Negligible
- Property: direct Negligible, indirect Negligible
- Financial: direct Negligible, indirect Negligible
- Environmental: direct Negligible, indirect Negligible
- Malicious content: direct Minor, indirect Minor
- Differential treatment: direct Negligible, indirect Negligible
- Civil rights: direct Negligible, indirect Negligible
- Democracy: direct Minor, indirect Minor
- Privacy: direct Negligible, indirect Negligible
- Psychological: direct Negligible, indirect Negligible
- Epistemic: direct Minor, indirect Minor
- Child sexual exploitation and abuse: direct Negligible, indirect Negligible
Malicious content
Reported: Yes, the report describes the creation and spread of a malicious political deepfake video.
Directly caused: The deepfake video was created using AI-generated audio to falsely depict a confrontation, gaining over 731,000 views across TikTok and X.
Indirectly caused: The spread of the video fueled public criticism and political hostility against the Pakistani government during a sensitive economic period.
Inferred additional harm: It is likely that the video reached over 1,000,000 people across various social media platforms, amplifying political polarization and toxic discourse.
Democracy
Reported: Yes, the report describes the use of synthetic media to spread political disinformation targeting the Prime Minister.
Directly caused: The deepfake manipulated public perception of the Prime Minister's official travels and government spending, undermining political trust.
Indirectly caused: The video was shared by political dissidents and opposition supporters to delegitimize the government during a financial crisis.
Inferred additional harm: The incident contributes to the erosion of democratic discourse and public trust in official communications by normalizing the use of political deepfakes.
Epistemic
Reported: Yes, the report describes a fact-check that debunked the false claim and the AI-generated audio.
Directly caused: The video fabricated a non-existent confrontation between a journalist and the Prime Minister, misleading hundreds of thousands of viewers.
Indirectly caused: The viral spread of the video forced fact-checking organizations (iVerify Pakistan) to dedicate resources to verify and debunk the synthetic media.
Inferred additional harm: The widespread dissemination of highly realistic deepfakes degrades the overall information ecosystem, making it harder for citizens to distinguish real news from fabricated content.
People affected
- Occurrences reported: 1
- People reportedly harmed: 2
- People reportedly exposed: 731000
Potential causes
Management
- Engagement Prioritization: Platforms prioritized viral reach over immediate content verification.
Technology
- AI Audio Dubbing Tools: AI tools easily generate realistic fake audio dubbed over real video.
- Inconsistent AI Detection: Detection tools gave highly conflicting results from 0 to 95 percent.
Data Inputs
- Misused Real Video Footage: Authentic 2023 interview footage was manipulated with fake audio.
- Lack of Video Provenance: No digital watermarks to verify the integrity of the original media.
Human Factors
- Malicious Dissemination: Vlogger shared the fake video to manipulate public opinion.
- Confirmation Bias: Public anger over spending made users share without verifying.
- Political Motivation: Supporters shared the clip to target political opponents.
Process and Methods
- Delayed Fact Checking: Fact-check was only initiated after the fake video went viral.
- Inadequate Platform Filtering: Social media platforms failed to flag the synthetic media automatically.
Regulatory Environment
- Weak Deepfake Regulations: No clear legal frameworks to deter creation of political deepfakes.
- Lack of Platform Accountability: No regulatory enforcement to make platforms verify political content.
Information quality
- Classification confidence: High
- Reason for confidence: The reports provide clear, verified facts from a reputable fact-checking organization (iVerify Pakistan) detailing the origin of the video, the specific platforms and view counts, and the verification process showing the audio was AI-generated.
- Ambiguities identified: The specific AI tool used to generate the synthetic audio is not identified.
- Alternative interpretations: None. The evidence clearly points to an intentional political deepfake.
A political deepfake video falsely depicting Pakistani PM Shehbaz Sharif was shared widely on social media to manipulate public opinion regarding government spending. While the incident represents a minor information security threat easily managed by standard fact-checking, it highlights the evolving challenge of detecting AI-generated voice cloning and its ongoing use in political disinformation.
- Overall national security impact: Minor
- Scope: Single nation
- Primary target: Pakistan
- Alleged perpetrator: Unknown
Threat characteristics
- Imminence: Long-term. The immediate threat of this specific video has passed, but it represents an ongoing strategic concern regarding the weaponization of synthetic media.
- Autonomy: Human-controlled. The AI voice-cloning technology was used directly as a tool by human creators to generate the synthetic audio, with no autonomous system decision-making.
- Novelty: Evolved capability. While political deepfakes are established, the failure of multiple commercial AI-detection tools to consistently identify the manipulation represents an evolved challenge.
Impact by dimension
- Physical security: Negligible. No physical systems, critical infrastructure, or human safety were threatened or impacted by this incident.
- Information security: Minor. Represented a minor AI-enhanced disinformation campaign targeting national leadership, which was quickly mitigated by standard fact-checking procedures.
- Sovereignty: Minor. The deepfake targeted the Prime Minister to manipulate public perception of government spending, but did not disrupt core government operations or constitutional processes.
- Economic security: Negligible. No threats to strategic industries, financial systems, or technological competitive advantages were reported.
- Societal stability: Minor. The video aimed to fuel political hostility during an economic crisis, but did not result in mass civil unrest, systemic oppression, or human rights violations.